Tag/Call Out
AI Powered Audio Messages
As interest in generative AI accelerated, our team wanted to demonstrate how AI-powered content creation could enhance our in-store advertising platform. Rather than building AI as a standalone tool, we explored how it could integrate seamlessly into existing campaign workflows.
The proof of concept was created to support client conversations and illustrate how our platform could evolve by incorporating AI-assisted script generation and voice synthesis.
The solution integrates generative AI with ElevenLabs voice synthesis, allowing users to create, preview, regenerate, and manage voice content while keeping the resulting audio inside the existing message creation workflow.
MY ROLE
GOAL
The Business Goal
The project wasn't intended just for a production feature.
Instead, it was designed to answer several strategic questions:
How could AI fit naturally into our existing platform?
Could marketers create professional audio advertisements without leaving our product?
What would an AI-assisted workflow look like for enterprise customers?
Could this concept help demonstrate our platform's future roadmap during sales conversations?
01
Write & Generate Scripts
Support full control with exact scripts or get help with AI
02
Voice & Accent Selection
Ability to select additional voice requirements like accent.
04
Generate & Iterate
Generate mockups and prototype quickly
03
Preview & Compare
Listen to previews and compare voices & scripts
Create Your Message
Users can write their script or ask AI for help. Special instructions guide the voice selection so the output matches the brand.
Help me with my script
AI creates multiple versions of your message
Special Instructions
Describe the voice type, tone, accent, and pace
Editor Tools
Add emphasis, pauses, spell out words and pronunciation
Choose a voice
Select your voice. Choose from an array of filters and accents.
Preview & Generate
Preview with your script, make adjustments, and regenerate as many times as needed
Into the workflow
Once approved, the audio file is automatically added to the message request and follows our normal flow.
Outcome/Impact
This proof of concept validated that AI voice generation can reduce friction, speed up campaign creation and keep users inside our platform without sacrificing quality or control.
