https://meganledford.com/home daily 1.0 2025-12-09 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/8449c8a9-e82e-44d6-95fc-05eed6a5ff15/bw+headshot https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/f31b3b7d-51f3-4cfd-b066-6324022a806a/responsible+for+the+ux+and+ui+of+a+commercial+trucking+insurance+application+in+addition+to+content+creation%2C+fb+ads%2C+and+more+for+the+marketing+team-2.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/9eb55da0-59dc-44bd-b346-040c2ba75dd0/right-arrow.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/9eb55da0-59dc-44bd-b346-040c2ba75dd0/right-arrow.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/b264c6f1-7087-4730-8225-8de8dade96e1/responsible+for+the+ux+and+ui+of+a+commercial+trucking+insurance+application+in+addition+to+content+creation%2C+fb+ads%2C+and+more+for+the+marketing+team-5.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/9eb55da0-59dc-44bd-b346-040c2ba75dd0/right-arrow.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/3329c881-598f-41f6-baf6-60b7126b4cb2/responsible+for+the+ux+and+ui+of+a+commercial+trucking+insurance+application+in+addition+to+content+creation%2C+fb+ads%2C+and+more+for+the+marketing+team-4.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/c86aadf6-e3e7-423c-97fb-1fe95853046f/Website+Redsign.jpg https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/f274c962-f554-4e1d-a8c9-35677f988e4a/Untitled-2-01.jpg https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/94a13f48-696e-42e7-96ed-a21a3d1bebf8/animation+screenshot.jpg https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/c3728e9f-e11f-4108-b166-83ee20df7571/Megan+Ledford+Resume+%28FINAL+2026%29.png https://meganledford.com/benefitdesign-work daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1600134053340-2F3LF5BNUMFAVCKNU70X/brooks+farms+benefit.design.jpg benefit.design work - Brooks Farms Brooks Farms is a sixth-generation dairy farm located in central Wisconsin. Their family farm’s responsibility is to provide the highest quality care for our cows and land. Established in 1855, they have over 160 years of experience fueling their passion. Brooks Farm wants their website to be more eye catching as well as intuitive to their users. Deliverables include a branding guide or template for current and future use, user interface update, user experience, metatags, descriptions, and SEO data. They would like us to focus our efforts on web design and user experience. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1600177103046-8364YEYVN7O3W86STFJC/Meet+the+Team+Story+Highlight+1.png benefit.design work - benefit.design social media creating, planning, and posting content for benefit.design social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1600178739260-JRNTW3TZDOV6XAOQXMEQ/unnamed.png benefit.design work - WHY Coaching and Consulting When COVID hit, Cherise ventured out to start her own business, WHY Coaching and Consulting. She had a logo created (seen on the right) but is looking for a redesign that better fits her needs. She’s also interested in a branding package for her website she will be launching soon. https://meganledford.com/benefit-social-media daily 0.75 2020-12-08 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607388678193-0IR81PXPF8BRQUNJGRW9/ezgif.com-video-to-gif.gif benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607386846086-G1MF1VPAMGQTPH18Z21H/Actively+seeking+new+projects_+-Brand+Design+-UX_UI+Design+-Social+Media+Strategies+-Business+Strategies.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607388973184-R1VHCYKLWPL5JT64UNF8/ezgif.com-video-to-gif-2.gif benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607389206501-ZES8N9Q7181OP2J5MDXM/ezgif.com-video-to-gif-3.gif benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602126150720-WITRO2AZQL1L3970HOVE/web+redesign+videos.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125474952-7RI44VF5JU81YS6JOJF2/feature+me-design+trend+%26+tip.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125592027-8O1NDIRMCZMQC2L0V10B/working+from+home.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601245913047-DPJMCSNEQ1TZOIKWJ8VX/IMG_1109.JPG benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601245942297-XT0NBKZMGMMPTXFAASNP/IMG_1110.JPG benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601245972338-X5PQGQAHAI4LGT2XEMIR/IMG_1111.JPG benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125624651-EZ0EG28AGHGH73CKOWEI/working+from+home-2.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125823147-CGYT4O2MCIO5MYTVG3PW/volunteer+and+businesses+how+to+.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125907956-5AI4KIIY7N5LWQ3N8HQB/volunteer+and+businesses+how+to+-2.png benefit social media https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1602125948817-1X3DCB469UXZ7ME1S2SD/working+from+home-3.png benefit social media https://meganledford.com/why daily 0.75 2020-12-08 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384884145-Z1ZH0MNAA12RY4MN632V/WHY.jpg Why Coaching & Consulting Our initial palette suggestion- Cherise wanted the globe in her current logo incorporated in the new logo. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384884142-8SNGQ7NDYYX88YVEMM7H/WHY+COLOUR%2C+TYPO.jpg Why Coaching & Consulting Based on feedback we moved into the more neutral palette adding in some different typefaces. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384884143-QSK564X7PRGBP4K5AGZJ/WHY+LOGO.jpg Why Coaching & Consulting We started incorporating more of the neutral tones and bold type fonts! https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384885939-YTPG4H0XIL8EG7JACHDL/image.png Why Coaching & Consulting After re-grouping and taking our client feedback- our designers really honed in on Cherise and her style. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384881980-5MIBMBC9FVFUDBG8BCX9/Image+from+iOS.jpg Why Coaching & Consulting Our client really wanted us to use "Moontime" font and our designers did an excellent job of really showing off Cherise's requests with the font, color, and globe. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384881982-O5VV621XX7EMZ5DD2TC2/image+%281%29.png Why Coaching & Consulting Here we are showing her the different layouts and variations of what the font would look like in different places for the logo. Sometimes, it is hard for the client to visualize different fonts and font-placement so providing them with different variations helps the process go quickly! https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607384883122-LIYATLMIDEST6CTMF4N4/WHY+-+final.png Why Coaching & Consulting Our final style guide! We hope you are happy Cherise! Thank you to my co-project manager and 2 designers! https://meganledford.com/oops daily 0.75 2021-07-07 https://meganledford.com/volunteerwork daily 0.75 2023-03-01 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1610345415555-AZQA972OVBSDKITHE410/Best+Parents+Final+Logo-01.png https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1610346133356-GBUOYVNEGF0H9FTN7WH6/Untitled-2-01.jpg https://meganledford.com/brooksfarms daily 0.75 2021-01-11 https://meganledford.com/productmanagement daily 0.75 2021-08-31 https://meganledford.com/work daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1607391362258-NXHW03JPSSTKR59Q5CR1/Icons-08.png work - Check out some of my volunteer work. https://meganledford.com/work/avanade monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601244877411-RX9F7445BKMTVUI6DFER/a1.png work - Project Lead: Avanade 2019 We had Brigitte working the "check in" or information desk. Visitors purchased tickets prior to this event and were informed of our "no phone policy." We collected the participants phones in exchange for a fob to use for photo-taking. Phones were placed in a "locker" and we even charged their phones as they walked through our museum! https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601244889486-MG244WW0G77Q9MESCGSQ/a2.png work - Project Lead: Avanade 2019 Here, participants had the opportunity to pose with an avocado-themed background using their fobs. These screens mostly consisted of prompting the user to activate their fob with this wall, when to start posing, and when to end the session. These photos were sent to a cloud and also sent to our AR experience which I discuss more down below. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601244919600-21JTWLFDJ04NLSX6CWQO/a4.JPG work - Project Lead: Avanade 2019 Participants could color funny pictures of avocados, write out some avocado puns on our pun wall, and walk through our gallery with famous photos of avocados photoshopped in! https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601244972273-ALIJL6PANFGJIJUHNK06/a3.png work - Project Lead: Avanade 2019 At the end of their visit, participants would be directed to a room where they could review their experience by using AR technology. In reality, the participants would have some sort of AR headset where they would look around the room and see all of their photos they had taken. We felt like this made it more personal and engaging. We also viewed it as a point of reflection. https://meganledford.com/work/animation monthly 0.5 2023-03-06 https://meganledford.com/work/sbhp monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601239814356-NUE73GN4ZXQUVI75O4HX/sbhp+3.png work - Star Behavioral Health Providers 2017 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601241014932-4W0U5Z81K74QCCF76YXE/s+wireframe.png work - Star Behavioral Health Providers 2017 communicating the mission and purpose of SBHP with a tagline https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601239814351-GOABKFS31031K3JVZKWK/sbhp+2.png work - Star Behavioral Health Providers 2017 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601241062725-VTCR9V3M5ET50LEQHU8X/sw+2.png work - Star Behavioral Health Providers 2017 finding a provider that can specialize in what the user is looking for https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601239901182-XWITFU7JACA53YVHE5SW/sbhp+4.png work - Star Behavioral Health Providers 2017 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601241085691-9586C4LA9I4APOACX614/sw+3.png work - Star Behavioral Health Providers 2017 modifying and adjusting the users search easily https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1601240363998-HOPWESUWZT6KASGH9063/sbhp+5.jpg work - Star Behavioral Health Providers 2017 https://meganledford.com/work/rootshare monthly 0.5 2023-03-07 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/1630351188987-1K6TEIVTSLABXIA59BMQ/Style+Guide+1.png work - rootshare.io ed-tech 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/ca6e405e-734b-4ae5-af8b-06f41bc7affc/Landing+Page+Create+Account.png work - rootshare.io ed-tech 2020 the original sign-up process https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/34c1c6c7-93ea-4d12-b615-17cb465968d8/Homepage+V1.png work - rootshare.io ed-tech 2020 home page with a featured banner for an event or call out, featured events of organizations https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/31128bea-76e3-40d3-9167-d65819b29cf8/Login.png work - rootshare.io ed-tech 2020 login portal https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/a3ee8e38-4bc9-4ff5-acd7-87bb3dd02b12/Web+Events+Page.png work - rootshare.io ed-tech 2020 wireframes depicting a new events layout that is easy for users to learn about an event, view videos by that organization, and join the event https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/666617d7-d1f8-4402-94d4-2e6fc3c89342/Home+page.png work - rootshare.io ed-tech 2020 original homepage https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/4e49ba52-5ad0-4c0f-9385-b82f7ff2e373/Events+Page.png work - rootshare.io ed-tech 2020 you can see a bit of my reflection and thought process behind the creation of the new events page https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/ae4d614b-c6cb-4a55-ab04-3ab10a017ffe/Admin+Dashboard-Events.png work - rootshare.io ed-tech 2020 we needed to (and are still in the works) create an admin view for those setting up events https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/64365102-8b65-4dcd-9366-9e09269a9205/Landing+page.png work - rootshare.io ed-tech 2020 https://images.squarespace-cdn.com/content/v1/5f6003aed41bdb6ade87b4c9/7b43773e-89ab-451c-8e8b-4c5becae6c35/Admin+Dashboard-Create+Event+pop+up.png work - rootshare.io ed-tech 2020 a pop up to easily fill out the information about the event 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