Why Coaching & Consulting
Cherise helps small businesses around the world! We worked to create a new branding image for our clients’ upcoming website launch. Check out the team’s progression below. I was a project manager alongside Hayley Farmer. We worked together alongside 2 designers to deliver an awesome new logo and style guide.
Our initial palette suggestion- Cherise wanted the globe in her current logo incorporated in the new logo.
Based on feedback we moved into the more neutral palette adding in some different typefaces.
We started incorporating more of the neutral tones and bold type fonts!
After re-grouping and taking our client feedback- our designers really honed in on Cherise and her style.
Our client really wanted us to use "Moontime" font and our designers did an excellent job of really showing off Cherise's requests with the font, color, and globe.
Here we are showing her the different layouts and variations of what the font would look like in different places for the logo. Sometimes, it is hard for the client to visualize different fonts and font-placement so providing them with different variations helps the process go quickly!
Our final style guide! We hope you are happy Cherise! Thank you to my co-project manager and 2 designers!