advancedxp- a digital marketing startup
project manager
project management
Company
advancedxp.com
Duration
2020-2021
My Role
Project Manager
My Role
Oversaw content creation for blogs, social media, and ads in addition to website creations and re-designs
//about advancedxp
A digital marketing start-up agency, which unfortunately never came to fruition.
Devoted to enhancing brands for their customers to easily identify them. By providing quality services through genuine relationships, AXP creates and develops solutions for brands’ every need(s).
From SEO to Website Design, AXP made sure company branding had easy recognition while ensuring it’s visually professional, legitimate, and safe. AXP wanted to increase the value of your business and generate new customer leads.
//roles & responsibilities
Managed and oversaw all incoming projects ranging from Social Media Marketing, Website Design & Re-design, SEO, Web hosting, Branding, Photography & Videography, PPC, and Content/Email marketing
Communicated with clients on a weekly or monthly basis to define pain points in their small businesses
Created, structured, and organized all processes/strategies for services offered at AXP
//projects
We offered the following services. It was my job to hold a discovery with each client to understand their needs and wants for their brands and services. I would put together a proposal document alongside the owner, work with our team on strategy, and then communicate with the client on execution of each of the projects.
Branding & Consulting
Worked with our graphic designer to capture the xx-factor of our clients’ brand
Web Design
Collaborated with our front end developer and UX designer to create a seamless experience to book or request appointments for each of our clients. We also made sure to showcase each service completed with photos and videos.
SEO/PPC
These worked in tandem and the founder of AXO had ownership of these projects. I just made sure to keep these within our timeline for each client
Social Media/Content Marketing
Worked to bring together our graphic designer, content strategist(s), and blog writer(s) to keep them aligned for each clients’ brand and goals for their social media
Reviewed each graphic and caption before launching (see a few examples below)
Photos & Videos
We had an amazing photographer & videographer who perfectly captured the content to really bring our clients’ services to life.
Collaborated on final edits and layout of client videos
Helped to structure discovery meetings to discuss desired look for photo and video shoots
//getting organized
created templated in click-up to stay organized for each client
put system in place for each employee to keep track of their tasks
handled and organized proposal documents, discovery meeting notes, and more
//assets
Here are some assets from projects that I helped manage and work on.
business card designs
I designed each card to feature a QR code that links directly to a Google review page. This way, their clients could easily share their thoughts about their experiences.
website designs
avant garde limousines
axp company website
social designs
videography & photography
provided creative direction but couldn't have done it without Paul Novosel!
//the end of the line
Fortunately AdvancedXP was acquired by another digital marketing company and used this as an opportunity to pursue my next adventure at CarrierHQ! If you haven’t already you can check out the work I did for them here.